Privacy Policy

Pristine Collision Center (“Pristine,” “we,” “us,” or “our”) operates an auto body and collision repair business with four locations in Southern California — Hollywood, West Hollywood, Montebello, and Westminster. This Privacy Policy describes what we collect when you visit pristinecollisioncenter.com or contact us through it, how we use it, and the choices you have. By using the website, you agree to the practices described here.

When you request an estimate through our website, we collect the information you provide in the form, which may include:

• Your name, email address, phone number, and preferred contact method
• Your vehicle’s year, make, and model
• Your vehicle’s VIN (Vehicle Identification Number), if you choose to type it or scan it with your device’s camera — see the VIN Scanner section below
• The damage areas, a description of the damage, and any photos you choose to upload
• Insurance details you choose to share — such as your insurance company and claim information — if you plan to pay through an insurance claim
• Any notes you add to your request

Form submissions are delivered to our staff by email through Resend, a transactional email service, so the right location can follow up with you. We do not collect payment card information through this website, and we do not knowingly collect information from children under 16.

The estimate form includes an optional VIN field. Entering a VIN is never required — you can leave it blank, type it by hand, or scan it with your camera. A VIN identifies a vehicle, not a person, but because it is unique to your car we treat it as part of your estimate request.

Camera access. If you tap “Scan,” your browser will ask permission to use your camera. We request camera access only at that moment, only while the scanner is open, and the camera turns off as soon as you close it or a VIN is read. Declining camera access does not affect the rest of the form — you can always type the VIN instead.

How scanning works. While the scanner is open, still frames from the camera are sent automatically to our server and forwarded to Google Cloud Vision, a text-recognition service, solely to read the VIN characters. Frames are processed in memory and discarded immediately; we do not save, review, or otherwise use them, and they are not sent to any other party. Where your browser supports it, the door-sticker barcode is also read directly on your device without leaving it. No photos, video, or audio are recorded.

Vehicle look-up. When a full VIN is entered or scanned, your browser sends it to the National Highway Traffic Safety Administration’s free public vPIC database to fill in the year, make, and model. Only the VIN is sent — nothing else from the form — though, as with any web request, NHTSA receives standard technical data such as your IP address.

What we keep. The VIN is included in the estimate request delivered to the location you selected and is retained with that request as described in the Data Retention section. Our analytics record only that the scanner was opened or a VIN was decoded, never the VIN itself.

The phone numbers on this website use CallRail, a call tracking service that helps us understand which pages and campaigns bring in calls. When you call one of these numbers, your call may be tracked, recorded, and transcribed for quality assurance and marketing attribution. Where a call is recorded, a disclosure is played or provided at the start of the call. If you prefer not to be recorded, you can let us know at the start of the call or contact us in writing instead.

This website uses cookies and similar identifiers through Google Analytics to understand how visitors use the site. These tools collect usage data such as the pages you view, your approximate location (derived from your IP address), your device and browser information, and the source that brought you to the site. We have enabled Google Analytics advertising features: analytics events and audience lists are shared with our linked Google Ads accounts to measure advertising conversions and to show relevant ads (remarketing) to past visitors. Google processes this data under its own privacy policy, available at policies.google.com/privacy. CallRail also uses cookies to support dynamic phone-number insertion and to attribute calls to the pages and campaigns that produced them.

We additionally use Vercel Analytics, a privacy-friendly analytics service whose data is aggregated and not used to personally identify you.

Your choices. You can opt out of Google Analytics with the Google Analytics opt-out browser add-on, opt out of personalized advertising in your Google Ads Settings, and block or delete cookies at any time using your browser’s cookie controls. Blocking cookies does not affect your ability to browse the site or request an estimate. California residents may also direct a “do not share” request to the contact channel in the California privacy-rights section below.

We use the information described above to:

• Respond to your estimate requests and prepare repair estimates
• Communicate with you about your repair — scheduling, status updates, questions about your vehicle, and coordination with your insurance carrier when you ask us to
• Improve our website, service, and marketing based on aggregate call and page analytics

We rely on a small number of service providers who process data on our behalf to run this website:

• Resend — delivers your estimate-request form submissions to our staff by email
• CallRail — provides the tracked phone numbers and call recording/transcription described above
• Google Analytics — measures how visitors use the site (pages viewed, approximate location, device/browser, traffic source), as described in the Cookies & Analytics section above
• Google Ads — receives conversion events and remarketing audiences from Google Analytics, as described in the Cookies & Analytics section above, to measure and personalize our advertising
• Vercel — hosts the website and provides its privacy-friendly analytics
• Mapbox — powers the interactive location maps; when a map loads, Mapbox’s servers receive standard technical data such as your IP address and browser user-agent to serve the map tiles
• Cloudinary — serves the website’s images and videos from its content delivery network
• Google Cloud Vision — powers the optional VIN scanner in our estimate form. If you choose to use it, camera frames are sent to Google solely to read the VIN characters from the image; they are processed transiently, not stored by us, and not used for any other purpose. See the VIN Scanner & Camera Access section above
• NHTSA vPIC — when you enter or scan a VIN in the estimate form, your browser sends it to the National Highway Traffic Safety Administration’s free public vehicle database to fill in your vehicle’s year, make, and model. Nothing else from the form is sent with it

These providers process data only to supply their services to us. We do not sell your personal information. As described above, analytics data is shared with Google for advertising measurement and remarketing, which California law may treat as “sharing” — you can opt out using the choices in the Cookies & Analytics section or the California privacy-rights channel below. We do not otherwise share your personal information with third parties for advertising. We may also disclose information when required by law.

We offer the following rights to California residents with respect to the personal information we hold:

• Know — request a copy of the personal information we have collected about you
• Delete — ask us to delete personal information we hold about you, subject to legal record-keeping exceptions
• Correct — ask us to fix inaccurate personal information

How to submit a request. Email our flagship Hollywood location at hollywood@pristinecollisioncenter.com with the subject line “California Privacy Request,” or call (323) 366-2610. You may also have an authorized agent submit a request on your behalf.

Verification. To protect your information, we verify requests by matching the details you provide (such as name, email, phone, and vehicle) against our lead records before acting on them.

Timing. We respond within 45 days. If we need more time, we may extend the deadline once by another 45 days and will let you know why.

Non-discrimination. We will not treat you differently — in price, service, or otherwise — for exercising any of these rights.

We keep estimate-request information — including any VIN you provide — for as long as needed to respond to your request, complete any resulting repair work, and meet our legal and record-keeping obligations. We use reasonable administrative and technical safeguards to protect your information, though no method of transmission over the internet is completely secure.

Our website links to third-party sites — for example, Google Maps listings and directions. Those sites have their own privacy practices, and this policy does not apply to them.

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the effective date above.

For privacy questions or requests, contact our flagship location:

Pristine Collision Center — Hollywood
7318 W Sunset Blvd., Los Angeles, CA 90046
Phone: (323) 366-2610
Email: hollywood@pristinecollisioncenter.com